At the center of Apple, resides a design studio of ~20 people. The other 100k staff work to manufacture and distribute its inventions.

We design for industry. Our innovation sets against the behavioral antipattern of venture catering. Will our culture of design thinking, prototyping and experiment let us see beyond the catering table?

Upon conviction, we pursue commercialization via incubation or investment. Which, depends on the details. For investment, we start with small/symbolic allocation, including from secondary sources. Such setups rather vindicate our thinking than seek scaled returns.

We have some bandwidth for collaboration. To connect, please reach out to the address below.